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One Way Street
One Way Street
January 19, 2021 by Yves Farges (QFG)

Those in the retail food and restaurant industry follow many different paths when navigating their perceived road to success. These"streets" help define their mission and ultimately guide the way they...

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A Restaurant: “That was great! I want to come back”
A Restaurant: “That was great! I want to come back”
January 15, 2021 by Yves Farges (QFG)

I have visited thousands upon thousands of restaurants over the years. Both from the kitchen door as a sales rep for Qualifirst Foods and as a customer, fascinated by the transformative power of qual...

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Cocktails: Mandatory Creativity for Restaurants [Part 1]
Cocktails: Mandatory Creativity for Restaurants [Part 1]
January 12, 2021 by Yves Farges (QFG)

Mad Men [1] , the American period drama that debuted in 2007, was part of the cultural movement to revive the cocktail hour as an essential part of entertaining. The 21st century has ignited the NEW ...

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Make your own Extraordinary Sandwiches
Make your own Extraordinary Sandwiches
January 08, 2021 by Yves Farges (QFG)

To make great sandwiches, it is all about the bread, the mains, and the condiments. The corporate side of food has done everything possible to cheapen all condiments to maximize profit but allow fund...

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The Customer a Restaurant and Store Owner Need and Want…a fervent fan!
The Customer a Restaurant and Store Owner Need and Want…a fervent fan!
October 05, 2017 by Yves Farges (QFG)

What turns a customer into a fervent fan of a restaurant or retail food store? What type of customer does a restaurant and store owner need and want? Let’s talk about the customer you really want. I...

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Women & Cocktails: A Powerful Principle to Understand [Part 3]
Women & Cocktails: A Powerful Principle to Understand [Part 3]
January 07, 2016 by Yves Farges (QFG)

My team asked that I write a post about women and cocktails, and I feel as if I have been handed a live grenade on a silver tray. Why you ask? There is such a powerful emotional association betwee...

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Cocktails: Ingredients meet Knowledge to Evoke Pleasure [Part 2]
Cocktails: Ingredients meet Knowledge to Evoke Pleasure [Part 2]
December 29, 2015 by Yves Farges (QFG)

A meal cooked at home is quite different from a meal produced by a professional chef in a restaurant. This also holds true for cocktails as well. There is a world of difference between a cocktail mad...

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Tips for Chefs on New Menu Creation
Tips for Chefs on New Menu Creation
September 14, 2015 by Yves Farges (QFG)

The rigorous training a Chef undergoes automatically makes creating a menu very, very easy. Notice the two key words “* a * menu”. Not “THE menu”, “the most profitable menu”, “the best menu for the ...

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How to make sure your customers tweet your dishes
How to make sure your customers tweet your dishes
September 11, 2015 by Yves Farges (QFG)

In today's multimedia world, the key to making your recipes and dishes flow into the internet as well as your customer's stomachs is to realize the importance of presentation. For decades professional...

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Mixed Greens, Rice, Beans and Pasta
Mixed Greens, Rice, Beans and Pasta
September 09, 2015 by Yves Farges (QFG)

To make great salads, it is all about the base (legumes, rice, quinoa, pasta) side notes, and dressing. Corporations do everything possible to maximize profits. Often taking cost out of the product b...

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