La Perla produces authentic achiote paste (also know as Annatto seed paste, a paste originating from Yucatan, Mexico. The company was founded in 1974 by Wilbert and Teresa Marrufo, a couple who had recently moved from Yucatan to the US. They started out out by making achiote paste out of their garage for extra money, but after a few years they needed to rent a warehouse and hire a production team to keep up with demand. A true family business, these days the company is managed by their children.